Cookie Policy

Last Updated: May 22, 2026

1. Introduction

Welcome to LifeSuccess.ai ("we," "our," or "us"). This Cookie & Tracking Policy explains how we use cookies, web beacons, pixels, and advanced visitor identification technologies (including cookie-less tracking) across our platform.

This policy applies to all users of our website and services, including:

  • Coaches
  • Clients/Students
  • General website Visitors

This policy should be read alongside our Privacy Policy. By continuing to browse or use our website, you consent to our use of these technologies as described below.

2. What Are Cookies and Tracking Technologies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They help the website remember your preferences, keep you logged in, and understand how you interact with the site.

Tracking Technologies go beyond standard cookies. They include web beacons, tracking pixels, and deterministic identity resolution scripts that help us understand website traffic, user behavior, and visitor identity, even when traditional cookies are blocked or deleted.

3. Advanced Visitor Identification (SiteID.ai)

LifeSuccess.ai utilizes advanced B2B and B2C visitor identification technology provided by SiteID.ai. This is a critical component of our platform that all Visitors and Coaches must be aware of.

SiteID.ai uses deterministic matching, commercial identity graphs, and public record sources to identify anonymous website visitors. This technology may resolve your visit to a specific business identity (company name, industry) and, where legally permissible (primarily U.S.-based traffic), to a specific professional identity (name, email address, job title).

CCPA & CPRA Compliant: SiteID.ai and similar tools may utilize "cookie-less" tracking methods. This means that even if you clear your browser cookies or use incognito mode, our systems may still resolve your visit to an identity profile based on IP address, browser fingerprinting, and deterministic data matching. The data used for this identification is CCPA and CPRA compliant, utilizing verified enrichment pipelines and monthly NCOA (National Change of Address) updates to ensure accuracy. It does not rely on scraped or stolen data.

4. How We Use Cookies and Tracking Data

We use these technologies to provide a seamless experience for all user types.

For All Users

  • Essential Cookies: Keep you logged in securely and process payments
  • Analytics Cookies: Understand how users interact with our platform, measure page load times, and improve user experience (e.g., via Google Analytics)
  • Security Cookies: Protect accounts, detect fraudulent activity, and ensure the integrity of our AI agents

For Coaches and Visitors

  • Marketing & Identity Cookies: Identify prospective coaches visiting our site, understand their intent, and deliver targeted marketing communications
  • Visitor Identification Data: Allows us to reach out to interested professionals who have engaged with our content

5. Types of Cookies We Use

Category Purpose Duration
Strictly Necessary Essential for the website to function (login, security, cart). Cannot be disabled. Session / Up to 1 year
Analytics Collects anonymous data on how visitors use the site (e.g., Google Analytics). Up to 2 years
Functionality Remembers your choices (language, region, username) for a personalized experience. Session / Up to 1 year
Targeting / Identity Used to build a profile of your interests, identify your business/professional profile (via SiteID.ai), and show relevant ads. Up to 2 years

6. Third-Party Tracking

We work with third-party service providers who may set cookies or run tracking scripts on your device. These include:

SiteID.ai

Visitor identification

Exact Audience

Targeted marketing

Google Analytics & Ads

Traffic & ad targeting

Meta (Facebook) Pixel

Social ad targeting

Stripe

Payment processing

These third parties have their own privacy policies governing how they handle data.

7. How to Control Cookies and Tracking

You have the right to decide whether to accept or reject non-essential tracking.

  • Cookie Consent Banner: When you first visit our site (especially from the EU/UK), you will see a Cookie Consent Banner allowing you to accept or reject non-essential cookies.
  • Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete them.
  • Industry Opt-Outs: You can opt out of certain third-party ad cookies through the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).

Note on SiteID.ai: Because SiteID.ai utilizes deterministic matching that may bypass traditional cookie blockers, if you wish to formally request that your data not be processed or identified by our systems, please email us directly at the address below.

Note: Disabling strictly necessary cookies will affect the functionality of the LifeSuccess.ai platform for both Coaches and Clients.

8. Updates to This Policy

We may update this Cookie & Tracking Policy from time to time to reflect changes in technology, legal requirements (such as GDPR, CCPA, CPRA), or our business practices. The "Last Updated" date at the top indicates when this policy was last revised.

9. Contact Us

If you have any questions about our use of cookies, visitor identification technology, or this policy, please contact us at:

Email: contact@lifesuccess.ai

Website: lifesuccess.ai